BMW India has been moving from strength to strength, and having started with a small series in their first year, the Chennai plant is already being expanded to handle 10,000 units this year. It’s not just luck or a strong brand following that led to this phenomenal growth, because much of the credit goes to strategic planning and deployment of products. BMW India has maintained the momentum by keeping a steady pace of new listings on the market and the latest to join the bandwagon is the BMW X3, which promises to take the game a few notches higher in the category of luxury SUV small.
The last time BMW has the X3, it does not really cut the market because it was too square, the back was not very inspiring and all, it did not seem adequate. It also considered too small for a BMW and it does not have that touch of inspiration that gave you the idea of power, speed and handling. The BMW X3 has not really cut it in terms of appearance and the fact that it was well planned inside and he found no place in the Indian car market. Not yet ready to accept defeat, India, BMW pulled the plug on the X3 and decided to wait for the 2011 edition and that the new version surely had incorporated these missing elements.